Aida Cruises is a German cruise company. Originally founded as Deutsche Seereederei with a ship called Völkerfreundschaft ("Friendship Between Peoples"), the company entered the cruise industry in the 1960s. The company is now operated by Carnival Corporation who owns 11 cruising brands altogether. AIDA ships are dedicated to the German-speaking market and renowned for their youthful style and casual service. As a seagoing "club resort", AIDA ships incorporate the successful elements of upmarket clubs and resorts in the premium and four-star range, with a host of on-board amenities and facilities that attract younger, more active vacationers.