Studebaker developed the 840 acres (3.4 km²) of land in 1926 as the first ever controlled automotive testing grounds for their product lines, beating Packard, Studebaker's future business partner, by one year. Studebaker heavily promoted the grounds as a "Million Dollar Outdoor Testing Laboratory" in advertisements. The test track that ran through the grounds simulated a variety of terrains and road conditions. Studebaker landscaped the park by keeping natural features; in 1937 the company planted more than 5,000 pine trees in a pattern that when viewed from a plane spelled STUDEBAKER.
Following the collapse of Studebaker's U.S. production facilities the land was acquired by Bendix Corporation which used the grounds for Corporate purposes.