The project that is underway at present will have become a special highlight of automotive culture on 20 October 2007.
A masterpiece of architecture which will allow you to experience the entire world of BMW. With every sense. A site of communication and encounter, a place where you can collect your new BMW yourself in an unmistakeable way - and the embodiment of the promise made by an entire brand, which will find a new home here:
the Ultimate Driving Experience.