Gabrielle "Coco" Bonheur Chanel (August 19, 1883 – January 10, 1971) was a French fashion designer and founder of the Chanel brand. She was the only fashion designer to appear on Time Magazine's list of the 100 most influential people of the 20th century. Along with Paul Poiret, Chanel was credited with liberating women from the constraints of the "corseted silhouette" and popularizing the acceptance of a sportive, casual chic as the feminine standard in the post-World War I era. A prolific fashion creator, Chanel’s influence extended beyond couture clothing. Her design aesthetic was realized in jewelry, handbags, and fragrance. Her signature scent, Chanel No. 5 became an iconic product, one irrevocably identified with The House of Chanel.