On March 7, 2012, the city of St. Petersburg paid tribute to the late Dan Wheldon by naming this short stretch of roadway "Dan Wheldon Way" and plans to erect a nearby permanent memorial.
This section of road serves as Turn 10 on the annual IndyCar street course race held here. On April 3, 2005, Wheldon made a pass for the lead in this turn on his way to winning the event. Wheldon and his family lived in St. Petersburg since 2005. He perished in a racing accident at the Las Vegas Motor Speedway on October 16, 2011.