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Fanta originated when it became illegal to import Coca-Cola into Nazi Germany during World War II due to a trade embargo. To circumvent this, Max Keith, the man in charge of Coca-Cola Deutschland during the Second World War, decided to create a new product for the German market, using only ingredients available in Germany at the time, including whey and pomace – the "leftovers of leftovers", as Keith later recalled. The name was the result of a brief brainstorming session, which started with Keith exhorting his team to "use their imagination" ("Fantasie" in German), to which one of his salesmen, Joe Knipp, immediately retorted "Fanta!"
