Linda and Harvey Vechery founded Key Brands in 1974. Key Brands International has been instrumental in the development, launch and distribution of some of the most innovative and successful product lines in the highly competitive professional and consumer products industry.
Key Brands has built a fine family hair care products, including its number one selling Freeze It hair sprays, mousse and gels. Their flagship brand, Vital Care, continues to have consistent positive sales growth in major retail chains throughout the United States, including CVS, Rite Aid, Walgreens, Wal-Mart, Target, Kmart, Supervalu/Albertsons and Kroger/Ralphs/Food 4 Less.
Linda and Harvey Vechery