It was built in 1876 as a private horse racing track. In 1891, the land was purchased to create a new state fairgrounds, which still exists today. The first automobile race held here was on September 11, 1903. The dirt racing surface was covered by pavement in 1954.
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The NFL's Green Bay Packers played a few games a year on a field located in the inside of the oval track from 1934-51. The 1939 NFL Championship Game was played here.
During the annual Wisconsin State Fair, daily concert acts are held on a stage near the start/finish line.