Moon Equipment Company

Dean Moon (died June 4, 1987), dry lakes racer. Founder of SEMA and Mooneyes. Dean Moon was the consummate “Hot Rodder”. He built and raced cars from the Dry Lake’s to the Drag Strip and at the same time built a company that became an icon in the world of Hot Rodding. Starting the business from meager beginnings he grew it into a world wide name and made the “Mooneyes” logo a part of the history in the sport.

http://en.wikipedia.org/wiki/Dean_Moon