Peter Rummell is a prominent real estate executive who is known as the father of Disney's planned community, the 5,000 acre Celebration, Florida. In 1983, he became Vice Chairman of Rockefeller Center Management, which markets, leases and manages the 18 buildings in midtown Manhattan that encompass Rockefeller Center in New York City. He left in 1985 to become president of Disney Development Company. At Disney, he pitched the idea to Disney CEO Michael Eisner in 1989 and described his vision of Celebration as having "human scale with sidewalks and bicycles and parks and the kind of architecture that is sophisticated and timeless. It will have fiber optics and smart houses, but the feel will in many cases be closer to Main Street than to Future World" The division also managed the company's holdings adjacent to theme parks in Anaheim, Orlando, Tokyo and Paris.
Rummell was promoted to chairman of Walt Disney Imagineering and remained with the company until 1997, when he was hired by St. Joe Company in Jacksonville, Florida to transform Florida's largest landowner into a major developer. As chairman and CEO, he guided the company to plan and develop 20 major resort and residential communities. He left the company in 2008 and was briefly president of Nicklaus Companies.
From 2003 to 2006 Rummell served on the Board of Directors of Progress Energy and Carolina Power & Light; he serves on the board of The Haskell Company. In September 2007, Rummell was named a director of Real estate investment trust AvalonBay Communities due to his extensive experience in real estate development, and is currently a private investor.
His primary residence in Jacksonville is also mapped on this site.