Samsung Group headquarters at Samsung Town, Seoul.

Samsung Group (Korean: 삼성그룹 / Samseong Geurup / [sam'sʌŋ gɯ'ɾup], informally Samsung) is a South Korean multinational conglomerate corporation headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol.

Notable Samsung industrial subsidiaries include Samsung Electronics (the world's largest information technology company measured by 2010 revenues), Samsung Heavy Industries (the world's second-largest shipbuilder measured by 2010 revenues), and Samsung Engineering and Samsung C&T (respectively the world's 35th- and 72nd-largest construction companies). Other notable subsidiaries include Samsung Life Insurance (the world's 14th-largest insurance company), Samsung Everland (the oldest theme park in South Korea) and Cheil Worldwide (the world's 19th-largest advertising agency measured by 2010 revenues).