Many simply call it the "Ypsi Dick" or the "brick dick."
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The tower's decidedly phallic shape has long been a source of humor for comedians in the Ann Arbor–Ypsilanti area. (A long-standing urban legend holds that the tower will crumble if a virgin ever graduates from nearby Eastern Michigan University. This is similar to other legends surrounding various landmarks worldwide.) In 2003 Cabinet magazine ranked the tower as the World's Most Phallic Building.