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The fourth generation BMW M3 was announced on the 2007 Geneva Auto Show (Switzerland, March 6–18th, 2007) with the BMW M3 concept. As was the case with the E46 M3 Concept and E60 M5 Concept, the M3 Concept hid almost nothing of the looks of the production version, that had its world premiere on the 2007 Frankfurt Auto Show IAA (Germany, September 13 to 23rd). It was originally set to be called M4 along with 3 Series coupes and convertibles that were to become the 4 Series, but due to the interest in retaining the M3 line, this change was scrapped.
