In 1952, a milk truck driver in Watertown, New York, USA complained to a local chemist about the smell of spilled milk. Luckily for that driver, the chemist was Julius Sämann, who had spent several years extracting essential oils from pine needles in Canada. Sämann, quickly discovered that putting high-quality fragrance on porous card stock was a highly effective way to make a quality air freshener. He soon sketched the now-famous Little Tree shape and coined the name “Car-Freshner”. An American legend was born!