Leon Falic is President of Duty Free Americas, the largest duty free retailer in North America. He is also co-owner and president of Falic Group and president of New Brands Americas. He is principal of UETA Inc. and serves as its President. He also owns a store dedicated to the sale of high-end jewelry and watches. In 1990, he partnered with Softbank and the Steinmetz Group to create proprietary software related to the cross-border movement of luxury goods.