Malu Borges's House

Malu Borges, born June 6, 1997 in Petrópolis, is a prominent Brazilian digital influencer known for her stylish “get ready with me” videos that went viral on TikTok during the pandemic. Her unique fashion sense—featuring towel-style bags and floral-embellished dresses—earned her more than 5.8 million TikTok followers and approximately 2.6 million on Instagram. Beyond content creation, she emerged as an entrepreneur by co-founding Nextgen, a growing digital agency in Rio geared toward Gen Z creators, collaborating with brands like C6 Bank, Zara, L’Occitane, and Tresemmé .

Malu has also earned recognition from Forbes, being named to the 2024 “Under 30” list in the influencers and gaming category, and has partnered with luxury names such as Prada, Gucci, Dior, Loewe, and Schutz. Her presence was felt in the 2024 and 2025 Rio Carnival at Camarote N1, where she was celebrated as part of a new wave of muses .

At 26, her ambitions go beyond social media. She invested R$1 million in launching Soon, a wellness brand reflecting her interest in holistic living . Amid this success, she and her husband João Santiago, along with their daughter Maria Isabel "Bebel", moved into their first family home in Rio—a mansion in Barra da Tijuca.

The house, dubbed "Bebelo’s House," sits on 1,230 m² and features five suites, four garage spaces, and tall ceilings with floor-to-ceiling windows that flood the interior with natural light. It includes a spacious gourmet kitchen and seamless indoor–outdoor flow around a pool surrounded by water mirrors. She showcased a giant entry door, a sauna, and a stylish closet on social media, celebrating the milestone and expressing gratitude: “this achievement is so important to me... The greatest inheritance of my family is not something tangible… The rest I chase every day working hard”. The mansion is valued at approximately R$14.9 million