Michael Ferdman's House

Michael Ferdman is the retired CEO and Founder of Firstborn.

Firstborn is an award-winning design and innovation company headquartered in New York City. Founded in 1997, we work with future-minded companies to create modern brands, experiences, products and content that shape culture and transform categories. We deliver a wide range of services for clients such as PepsiCo, L’Oréal, S&P Global, Supercell, Mountain Dew and Adidas. Firstborn is a part of the global network of Isobar, an award-winning full-service digital agency, as well as the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc.