While studying at the University of Colorado Boulder, Alden co-founded his first company with Jim Gardner in 1986—National Snowboard Inc (NSI), an events and marketing company producing consumer, amateur, and pro-snowboarding events nationwide. When NSI moved to Denver, Rick transferred to the University of Colorado Denver, where he received his Bachelor of Arts in political science.
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He is selling the 33k sq ft home in 2020 for $16M.