Ryan Magnussen is the founder of Zentropy Partners, which grew to become the fifth-largest interactive advertising agency in the United States. Magnussen started Hollywood-based Ripe Digital Entertainment in 2003 and closed it in 2009, after selling Zentropy to Interpublic Group for $50 million in 1999, according to the Wall Street Journal. His latest endeavor, The Grail Project is an effort to develop a "new approach for digital content delivery.