Oobah Butler of London wanted to show how easily it is to manipulate with ratings on the Internet so he made up a restaurant "The Shed of Dulwich" where he rated a restaurant he made up in his backyard shed in Dulwich and set it up on Tripadvisor. He and friends then made fake ratings and obviously other who haven'st been there did too just hto show how easy it is to manipulate such sites.
The menues were mood menues as he called them. They were in fact made of shaving foam, bleach tablets and other "delicious" food items
At the end it became the best "restaurant" in the area but the site is no longer shown up in Tripadvisor.
Dining, In The News
Links: www.washingtonpost.com, www.vice.com, www.theshedatdulwich.com
By: Dania