The musical opened in the West End at the Dominion Theatre on May 14, 2002, with Tony Vincent, Hannah Jane Fox, Sharon D. Clarke and Kerry Ellis in principal roles. The musical was panned by critics, but was an audience favourite and is the longest-running musical at that venue. The story takes place in a tongue-in-cheek dystopian future where originality and individualism are shunned, and a lone "Dreamer" appears who can fulfill a prophecy that will enable the return of rock 'n roll.
A number of international productions have followed the original, and We Will Rock You has been seen in Ireland, Australia, Canada, Russia, Spain, Japan, South Africa, Zürich, Vienna, New Zealand, South Korea, Singapore, Bangkok and Hong Kong. As of July 2009, productions are still active in Great Britain, Italy and Germany. The Dutch production will premiere at the end of summer 2010. The Swedish production will premiere in the autumn of 2010.