WTAG Transmitter Building

WTAG's history begins May 1, 1924 when the C T Sherer Co. a Worcester department store received the license for WDBH. WDBH began operation May 24, 1924 with a power of 100 watts on a frequency of 268 meters (1120kc.). The call letters was assigned by the Commerce Department as the next available block of sequential letters. The station used a play on words and represented that they stood for We Do Business Honestly.

One of New England’s oldest surviving AM transmitter sites is also one of its prettiest. Nestled in the suburbia of Holden, Massachusetts, just north of Worcester, WTAG (580) has called Shrewsbury Street its home since way back in 1936, when the Worcester Telegram and Gazette moved their AM station from their downtown Worcester rooftop to what was then a three-tower directional array, among the more complex DAs built in that early era.