The winery was founded in 1952 by Joseph Zeltzer as Eliaz Winery in the town of Binyamina. In those early years it produced mostly sweet wines and table wines, although it was also known for producing liquers under the label Hard Nut, named after Israeli prime minister David Ben Gurion, who was a "hard nut to crack". In 1994 it was purchased by a group of investors who renamed the winery and invested in new vineyards and technology. In 2008 the winery was purchased by supermarket chain Hatzi Hinam.
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