My friends at the north pole tell me this guy is quite an a-hole. Very much the Trump of the elf world. Most elves see him as a sell-out. Me? I like his cookies.
He used to work for Santa at the north pole. He hit the glass ceiling there. You see Santa considers elves nothing more than cheap labor. Its really a family business so there isn't much room for elves in the upper ranks of the firm. In 1970, fed up with a lack of a career path he was enticed by J.J. Keebler to leave the north pole and join him at the Hollow Tree Factory near Philadelphia, PA which had started operations the previous year. He worked his way up through the ranks. Since an acquisition of the factory by Kellogg in 2001 rumor has it he's worth, well, a whole lot of dough.