November 20, 2010 - April 17, 2011
How Wine Became Modern explores the visual culture of wine and its stunning transformation over the last three decades. Designed in collaboration with renowned architects Diller Scofidio + Renfro, the exhibition combines historical artifacts, architectural models, design objects, newly commissioned artworks, and enticing installations, including a "smell wall," to probe many aspects of wine culture, among them the globalization of wine, concepts of terroir, wine in popular media, and new strategies in label, glassware, and winery design.
Art - Advertising, Signs, Billboards and Writing
Links: www.sfmoma.org
By: kjfitz