Alfred Peet started Peet's Coffee & Tea as a single store in 1966 in Berkeley, California. Peet's original outlet is still located on the corner of Walnut and Vine (2124 Vine Street) in Berkeley, close to the University of California, Berkeley (although it has been renovated to match the look of the newer Peet's outlets elsewhere). Peet grew up in the coffee business while living in the Netherlands as a child. Moving to San Francisco, California, when he was 35, he began roasting coffee as he knew it. Peet's now roasts at a plant in nearby Alameda. Alfred Peet died of cancer on August 29, 2007, at the age of 87 in his home in Ashland, Oregon.
In The News:
"The stock price of Peet's Coffee & Tea spiked this week after a report that it has been in talks with Starbucks..."