John Orb's House

John Orb's House


Greenwich, Connecticut (CT), US
In 1982, Mr. Orb served as Chief Executive Officer for both Smith Barney Inc. and Smith Barney, Harris Upham -- the 12th senior partner or chief executive in the firm's 114th-year history. In 1983, he became chairman of both companies.

Mr. Orb entered Smith Barney during a crucial period in the company's long history when the firm sought to add a retail brokerage structure to its primarily institutional brokerage business. Through the years, Mr. Orb instrumented the firm's expansion to a full-service organization by building its product line and marketing efforts. He pioneered a new era with the well-known marketing campaign, "Smith Barney makes money the old-fashioned way. We earn it," which became renowned in marketing and advertising history. John's talent, belief and persistance altered the course of the firm as it entered a new era of retail sales and investment banking. Mr. Orb's support of The Taft School spanned eight decades as a student, father, grandfather, volunteer, and trustee. Mr. Orb attributed much of his success to his experience at The Taft School.
In 1982, Mr. Orb served as Chief Executive Officer for both Smith Barney Inc. and Smith Barney, Harris Upham -- the 12th senior partner or chief executive in the firm's 114th-year history. In 1983, he became chairman of both companies.

Mr. Orb entered Smith Barney during a crucial period in the company's long history when the firm sought to add a retail brokerage structure to its primarily institutional brokerage business. Through the years, Mr. Orb instrumented the firm's expansion to a full-service organization by building its product line and marketing efforts. He pioneered a new era with the well-known marketing campaign, "Smith Barney makes money the old-fashioned way. We earn it," which became renowned in marketing and advertising history. John's talent, belief and persistance altered the course of the firm as it entered a new era of retail sales and investment banking. Mr. Orb's support of The Taft School spanned eight decades as a student, father, grandfather, volunteer, and trustee. Mr. Orb attributed much of his success to his experience at The Taft School.
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Links: archive.nytimes.com
By: borlefborlef

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