Fisher Body 21

Fisher Body is an automobile coachbuilder founded by the Fisher brothers in 1908 in Detroit, Michigan; it is now an operating division of General Motors Company. The name was well known to the public, as General Motors vehicles displayed a "Body by Fisher" emblem on their door sill plates until the mid-1990s.

In 1916, the company became the Fisher Body Corporation. Its capacity was 370,000 bodies per year and its customers included Abbot, Buick, Cadillac, Chalmers, Chandler, Chevrolet, Churchfield, Elmore, EMF, Ford, Herreshoff, Hudson, Krit, Oldsmobile, Packard, Regal, and Studebaker.

The company constructed their signature factory, the Albert Kahn-designed Fisher Body 21, on Piquette Street, in Detroit, in 1919. The building is now part of the Piquette Avenue Industrial Historic District. At the time, the company had more than 40 buildings encompassing 3,700,000 square feet (344,000 m²) of floor space.

In a 1919 deal put together by president William C. Durant, General Motors bought 60% of the company. The Fisher company purchased Fleetwood Metal Body in 1925, and in 1926 was integrated entirely as an in-house coachbuilding division of General Motors. Fisher Body as a unique entity was dissolved by being merged with other GM operations in 1984.