In the late 1830s, George Reeves, a New York farmer, started several businesses in the area — a general store, and a mill, and a distillery — which became the core of a minor population center; by the 1840s, enough people had immigrated to make a 70-person school viable (assuming 19th century birth rates, this pegs the population somewhere close to its current level).
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Hell's main export is, appropriately, kitsch. Among other things, it has a "fully non-accredited" college that sells half-singed diplomas, a small post office in the back of the general store, a motorcycle dealership, and an ice cream parlor. Hell Creek runs through town, and a bar next to the small dam across the creek is known as "The Dam Site Inn".
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