Best known as an English television presenter, model and author, Baldwin is currently the co-presenter of This Morning and Dancing on Ice alongside Phillip Schofield. Since 2008, Willoughby has been a team captain on ITV2's Celebrity Juice alongside Fearne Cotton. From 2012 to 2015, she presented the revived television series Surprise Surprise, replacing original presenter Cilla Black. Other TV work includes BBC's The Voice UK (2012–2013), Play to the Whistle (2015–2017) and The Xtra Factor (2008–2009). In November 2018, Willoughby co-presented the eighteenth series of I'm a Celebrity...Get Me Out of Here! alongside Declan Donnelly.
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Holly Willoughby net worth is estimated near $8 Million. Dan Baldwin also has a net worth of $5 million, thanks to his company Hungry Bear Media. Together the couple live a posh life in cozy London.
Hungry Bear Media is a film and television production company founded by television executive Dan Baldwin, his wife television personality Holly Willoughby and another television executive Juliet Denison. In January 2015, the company entered a first-look deal with distributor Sky Vision, a subsidiary of Sky, a notable media distribution company. This success has helped Hungry Bear Media to remain active. They were responsible for such hits as Reality Bites, and Whiplashed.