The creation of the box was a part of Dr. William E. Rice’s Marketing Block class at California State University – Fresno. In an interview with him, he told of the 1992 record, officially recognized in the Guinness Book of World Records. The Marketing Block class broke a total of 5 World Records, but stopped attempting records after the failure of the Worlds Largest Fruit Cocktail.
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In addition to housing the World’s Largest Box of Raisins, Sun-Maid is the World’s Favorite Raisin, with the World’s Most Recognized Food Icon.