She was the first writer of a dedicated column on motion pictures in the United States, writing one in 1914 for the Chicago Record-Herald. She later started a similar column for the New York Morning Telegraph, being lured away by William Randolph Hearst's New York American in 1924 because she had championed Hearst's mistress Marion Davies. She subsequently became an influential figure in Hollywood and remained the unchallenged "Queen of Hollywood gossip" until the arrival of the flamboyant Hedda Hopper, with whom she feuded for years.