G4 was one of the fastest growing networks on television including a streak of 36 consecutive months of viewership growth. Additionally, Tiles evolved G4 into a strong non-linear player with over 250 million video impressions on line and on demand each of the past three years. The network launched in April 2002 and became available in 66million cable and satellite homes nationwide.
Prior to joining G4, Tiles was Executive Vice President, Marketing for DIRECTV, Inc. and was responsible for developing and executing all elements of customer communications for the satellite operator. During his tenure with the company, DIRECTV experienced record growth in new subscriber additions and overall revenue growth. Additionally, Tiles and his team were awarded 40 Promax/BDA awards at the 2005 conference - - the second most wins among all network and television providers from around the world.
Previously, Tiles was with Fox Sports as Senior Vice president, Marketing, from 1997 to 1999 and Executive Vice President, Fox Sports Marketing Group, from 2000 to 2003. During his tenure, Fox was television's highest-rated network for sports programming while being honored with over 150 major advertising awards, among them 17 Gold Clios and seven Gold Lions at the International Advertising Festival at Cannes. Included in his wins at Cannes was the 2001 "Grand Prix," awarded to the best advertising campaign worldwide among 6,500 entries.
Tiles earned his Bachelor of Science degree in Advertising/Marketing form the S.I. Newhouse School of Public Communications at Syracuse University.