The brightly colored shapes show a figure wearing a large sombrero and a serape, sitting on a tilted bell. This logo was in use from 1962 to 1972.
Most Taco Bells adopted newer signage over the decades, but not this one. The actual restaurant is in the next lot now, but the sign is still in its original spot.
Art - Advertising, Signs, Billboards and Writing, Buildings - Retail and Dining
Links: www.atlasobscura.com
By: kkeps