Di Fara, one of the most acclaimed and sought-after pizza shops in New York City, now sells one of the most expensive — and still-sought-after — slices in New York City, on a no-frills Brooklyn block next door to, of all places, a 99-cent store. The price of a slice increased to $5 on July 1, up from $4, the cost for the past year and a half. Just about everything else went up as well: Plain round pies are $25 and specialty square pies are $35.
Art - Advertising, Signs, Billboards and Writing 
http://www.nytimes.com/2009/07/31/nyregion/31pizza.html?pagewanted=print