Richard Montañez is Vice President of Multicultural Sales & Community Promotions for PepsiCo North America. He began his career as a janitor at the Rancho Cucamonga plant in 1976. While working for the company, he came up with the Flamin’ hot line of products including Flamin’ Hot Cheetos, which influenced future ethnic products and the first Frito-Lay Hispanic marketing team.
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By: jdubble07