Mr. Brainwash ("MBW") is a pseudonym for Thierry Guetta. According to the Banksy directed film Exit Through the Gift Shop, Guetta is a French citizen who now lives in Los Angeles, having been a proprietor of a clothing store and videographer who evolved into a street artist and gallery artist, influenced by the street artists he documented through video over the years. According to the film, Guetta was first introduced to street art by his cousin, the French street artist, Invader.