He had started building homes with his father in their native Iran, and when Assemi immigrated to the U.S. in 1977, he— with the backing of his family — got a bank loan to start a home-building business, with the first one built in 1987 in Madera.
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Current estimates are that Granville will build about 200 homes by the end of this year.
He is also involved heavily in commercial real estate. He owns a Gulfstream 4 private jet (N41ZA). He owns a house in Carmel also mapped.