Holden WB Ute on a pole

In 2000, over 20,000 people and 2990 Utes gathered in Deniliquin for the "Deni Play on the Plains Festival". In doing so, it set a Guinness World Record for the largest gathering of the utility vehicles.

In honor of proclaiming this town the "Ute Capital of the World", one was put on permanent display on a six metre pole.