White Electric Company: Pics and Stories

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The Original White Electric Building

In 1934, Everett L. Morrison, who in the 1930 census was listed as a laborer in a machine shop, opened his own business in a one-story clapboard building at located 150 Broadway, between a lodging house run by Anna I. Carroll and a vacant building. The fa├žade of this modest structure seemed little more than a cube with windows and a door, but once one entered it became obvious that the place, although small, was not as tiny as it initially appeared to be. Calling his shop the White Electric Company, the entrepreneurial young Morrison sold lawn and garden equipment by Homelite and McCulloch, as well as working as an auto electrician. The White Electric Co. remained in business for at least thirty years. Everett Morrison died in 1991 at the age of 86.