What if you built a city and nobody came?

It’s been called the Dubai of northern China, showered with wealth, packed with public infrastructure and located near to precious natural resources in a region plagued by water-supply troubles. But the urban center of Ordos City, known as ‘Kangbashi New Area’, has been mostly deserted for five years. Kangbashi isn’t a ghost town due to economic issues, contamination or any other common cause of such abandonment – the government simply can’t convince people to move there.