Dallmayr is a luxury delicatessen food store in Munich, Germany, dating back to the 17th century. Its reputation is comparable to Fauchon in Paris, Fortnum & Mason in London, or Meiji-ya in Tokyo. About 2.5 million people visit the main store every year. Besides luxury food, Dallmayr also sells a luxury brand of coffee, includes a restaurant, a party service, and other food related services. The revenue of 2004 was 455 million euro with about 2,500 employees. The main competitor in Munich is Feinkost Käfer.