Mr. Peanut

Mr. Peanut is the advertising logo and mascot of Planters, an American snack-food company and division of Kraft Foods. He consists of a drawing of an anthropomorphic peanut in its shell dressed in the formal clothing of an old-fashioned gentleman: a top hat, a monocle, white gloves, spats, and a cane.

Planters Peanuts was founded in 1906, in Wilkes-Barre, Pennsylvania by Amedeo Obici. In 1916 the company held a contest to create a company logo. A fourteen year-old schoolboy named Antonio Gentile won the contest with his drawing of a Peanut Man and an artist later added spats, a top hat, a monocle, and a cane to the drawing, and Mr. Peanut was born.