The name refers to the "Grain Belt" of the American Midwest where much of the world's supply of barley, corn, soybeans and grain is produced. The diamond-shaped logo was introduced early on, though it wasn't until the late 1930s that a rendering of a bottlecap was added as background. After prohibition a large billboard was erected on Nicollet Island next to the Hennepin Avenue Bridge around 1940. For years, it flashed the letters in sequence ("G-R-A-I-N B-E-L-T BEER"). This sign still stands today as a local landmark. Grain Belt introduced cap sealed conetop steel cans in the 1930s. At the same time, the company offered its beers in longneck bottles and on draft.
By adrbr @ 2009-01-22 12:08:12