Trixie Mattel's 'This Is It!' Bar

Trixie Mattel is the drag persona of Brian Michael Firkus, an American drag queen, singer-songwriter, comedian, author, actor, entrepreneur, and television personality from Milwaukee, Wisconsin, who won the third season of RuPaul's Drag Race All Stars.

In February 2021, she became co-owner of Wisconsin's oldest LGBTQ+ bar, This Is It!, which was the first gay bar she frequented.