On April 4, 2009, Diane Durre of Nebraska was selling some dogs to a Wyoming couple. They all agreed to meet “right underneath the big Taco Bell sign”, in North Platte, Nebraska. The Taco Bell sign was 75 feet tall and could not be missed. The day was very windy and the pole holding up the sign broke and it fell right on top of Diane’s quad-cab pickup and killed her.