Now owned by Waterstone's, this business was the inspiration for the famous BBC comedy "Are You Being Served?".
The architect of this multiple-floor Modernism building was Joseph Emberton, and Simpson's was the first shop in Britain to have an uninterrupted curved-glass frontage. This new style was made possible by arc-welding a wide-span steel frame, rather than earlier techniques which involved using bulky bolted joints. The interior was designed with rooms conforming to domestic proportions arranged around an open staircase.