at 01:35 BST on 28 July 2008, a fire at the foot of the north tower on the shoreward (eastern) end of the pavilion triggered the privately monitored fire alarm, but the Essex-based alarm monitoring company were unable to contact the key-holder by mobile phone and no further action was taken. It was not until 06:46 BST that the Avon Fire and Rescue Service was notified. It deployed 13 fire engines, special appliances, and more than 85 firefighters to tackle the blaze, but the building was soon destroyed.
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