Bruce Failing, Jr has carried on the entrepreneurial tradition of his father, the founder and president of Electric Retailing Systems International. As an entrepreneur, venture investor and turnaround specialist, he has succeeded in the areas of technology, media and consumer packaged goods. Failing has acted as CEO, founder, investor and/or board member of numerous growth companies. Prior to founding Alerion Partners, He led investments in Productivity Solutions, Actmedia, Lamaze Publishing Company, Newborn Channel, Tone Brothers Spice Company and ERS International. He graduated from Tufts University and received an M.B.A. from Harvard.