Doug Shepard is the CFO and EVP of Harte-Hanks, a worldwide direct marketing company that provides a full range of marketing services. Consumers in California and Florida are probably most familiar with the company's PennySaver and The Flyer shopper publications which arrive at millions of households each week. Harte-Hanks also manages PennySaverUSA.com, a nationwide network of local advertising content online for consumers and businesses. In its Direct Marketing operations, Harte-Hanks also manages the delivery of several billion pieces of mail, via the USPS, each year. The various parts of Harte-Hanks offer data quality, data-based marketing solution design and implementation, analytics, targeted email and a full range digital practice, fulfillment and targeted USPS mail addressing, printing, and various logistics services. Harte-Hanks claims to be North America's largest owner, operator and distributor of shoppers, with 13 million circulation weekly in 1100 separate editions of the PennySaver and Flyer each week in California and Florida, respectively.
He joined Harte-Hanks in 2007 and serves as the company's top financial executive. Shepard most recently served as CFO and treasurer of HVHC Inc., the vision holding company of health-care provider Highmark, and as EVP, CFO, treasurer and secretary of Eye Care Centers of America, Inc., which is owned by HVHC. Shepard joined Eye Care Centers of America in 1995. Prior to his employment with Eye Care Centers of America, Shepard worked for a publicly traded restaurant company and for Deloitte & Touche, LLP.